Company · Münchenstein, Basel-Landschaft, Switzerland

Magnolia International AG

Software company founded in Basel in 1997 that develops the Magnolia content management and digital experience platform; majority-owned by GENUI since 2022.

01

Facts

Headquarters
Münchenstein, Basel-Landschaft, SwitzerlandVerified[1]
Legal jurisdiction
Switzerland
Ownership
No — GENUI · GermanyVendor claim[2]

Magnolia states that the investment company GENUI acquired a majority stake in 2022. GENUI GmbH is based in Hamburg, Germany, and still lists Magnolia among its holdings. GENUI bought the stake from the private equity investor Elvaston. No later change of control was found in reporting up to October 2026.

Founded in Switzerland
YesVendor claim[2]

Magnolia states that it was founded in Basel in 1997 by Boris Kraft and Pascal Mangold. The company uses the registered English name "Magnolia International Ltd"; the legal entity is Magnolia International AG.

Labels

Third-party labels awarded by their label organisations on their own criteria. Listed for information; not verified by us.

Founded
1997
Canton
Basel-Landschaft BL

02

Products

  • Magnolia DXP

    Magnolia · Münchenstein, BL

    Java-based enterprise CMS and digital experience platform, self-hosted or managed.

    Swiss company · foreign parent

    • Swiss Data Option
    • Free Plan
    • Self-hostable
    Content ManagementFreemium

03

Sources & verification

  1. [1]
    Magnolia International AG (CHE-107.607.534) - commercial register (Zefix)

    RegistryFederal Office of JusticeLast verified

  2. [2]
    About Magnolia DXP

    VendorMagnolia International AGLast verified

  3. [3]
    Contact us - Magnolia DXP

    VendorMagnolia International AGLast verified

  4. [4]
    Elvaston sells Magnolia International AG to GENUI

    PressWalder WyssLast verified

  5. [5]
    CMS advised GENUI on the acquisition of a majority stake in Magnolia

    PressCMSLast verified

  6. [6]
    Beteiligungen - GENUI

    VendorGENUI GmbHLast verified

  7. [7]
    Impressum - GENUI

    VendorGENUI GmbHLast verified

  8. [8]
    Magnolia International Ltd. — swiss made software member profile

    Independentswiss made softwareLast verified

Last verified