Magnolia DXP
Java-based enterprise CMS and digital experience platform, self-hosted or managed.
- Swiss CompanyThe operating company is headquartered and legally incorporated in Switzerland.
- Swiss Data OptionSwiss hosting is available as an option or for part of the service, but is not the default for everything.
- Self-hostableCan be installed on your own servers or on-premises.
- Free PlanA permanently free plan is available (not just a trial).
magnolia-cms.com
Overview
Magnolia DXP is a Java-based content management system and digital experience platform for large organisations that run many websites, brands, channels and languages. It combines a visual page editor with headless delivery APIs for decoupled frontends, and adds digital asset management, personalisation, analytics and AI features. Connectors are offered for commerce, DAM and marketing systems such as SAP, Salesforce, commercetools and Cloudinary.
There are two commercial editions. DX Core is installed on the customer’s own infrastructure, on premises or in a private cloud. DX Cloud is a managed platform-as-a-service that Magnolia operates on the cloud the customer selects, including hyperscalers and Swiss and European providers, so Swiss hosting is an option rather than the default. Magnolia states that it is certified to ISO 27001:2022 and SOC 2 Type 2. An open-source Community Edition under GPLv3 continues to be released.
Magnolia was founded in Basel in 1997, released its first open-source version in 2003 and has been majority-owned by the German investment company GENUI since 2022. Prices start at EUR 3,000 per month for DX Core and EUR 5,000 per month for DX Cloud.
Why it may be a Swiss alternative
Magnolia DXP is operated by Magnolia International AG, which is headquartered in Münchenstein, Basel-Landschaft. Headquartered in Switzerland, but ultimately controlled by a company outside Switzerland.
Swiss hosting is available for part of the service or as an option — check the hosting details below before relying on it.
May replace
Foreign products with overlapping functionality. An alternative is not necessarily a one-to-one replacement.
Swiss footprint
Five independent questions. A Swiss company is not automatically Swiss-hosted — and vice versa. How the footprint is assessed
Swiss company · foreign parent. Headquartered in Switzerland, but ultimately controlled by a company outside Switzerland.
- HeadquartersIs the operating company headquartered in Switzerland?
- Münchenstein, Basel-Landschaft (BL), SwitzerlandVerified[1]
- Legal jurisdiction
- OwnershipIs the company ultimately Swiss-owned?
- No — GENUI · GermanyVendor claim[2]
Magnolia states that the investment company GENUI acquired a majority stake in 2022. GENUI GmbH is based in Hamburg, Germany, and still lists Magnolia among its holdings. GENUI bought the stake from the private equity investor Elvaston. No later change of control was found in reporting up to October 2026.
- DevelopmentIs the product developed in Switzerland?
- PartlyInferred[5]
Headquarters are in Münchenstein near Basel; Magnolia also has group companies in Germany, the UK, the USA, Spain, the Czech Republic, Singapore, Vietnam and China. The share of development done in Switzerland is not published.
- HostingIs customer data hosted in Switzerland?
- OptionalVendor claim[3]
DX Core runs on the customer's own infrastructure. The managed DX Cloud can be deployed to AWS, Azure, Google Cloud, Aliyun in China, or what Magnolia calls dedicated Swiss and European clouds (the pricing page names Mironet and Hetzner). The hosting location is chosen per customer.
- InfrastructureIs the hosting infrastructure operated by a Swiss-owned provider?
- Unknown / not verified
Features & platforms
- Platforms
- Deployment
- Made for
- Interface languages
- Unknown / not verified
- Launched
- 2003
Privacy & security
- Public API
- Yes
- Not verified
- End-to-end encryption, Encryption at rest, Encryption in transit, Multi-factor authentication, Single sign-on (SAML/OIDC), SCIM provisioning and Data export
- Certifications
Pricing
Paid plans fromEUR 3'000 / monthDX Core (self-hosted), listed as "from" price
- Pricing model
- Subscription
- Free plan
- Yes
- Free trial
- Unknown / not verified
- Enterprise plan
- Yes
- Billing in CHF
- Unknown / not verified
Prices checked 16 Oct 2026. Always confirm on the vendor’s site. Pricing page ↗
Open source
- Open source
- PartlyInferred[6]
The free Community Edition is published under GPLv3 (alongside the Magnolia Network Agreement); version 6.4.11 was released in October 2026. The commercial DX Core and DX Cloud editions are licensed under a proprietary agreement.
- Licence
- GPL-3.0 · OSI-approved licence
Company
Software company founded in Basel in 1997 that develops the Magnolia content management and digital experience platform; majority-owned by GENUI since 2022.
Sources & verification
Every claim on this page is marked as verified, vendor claim or inferred. Unknown means we could not confirm it — not that the answer is “no”.
- Verified Confirmed by an independent or official source such as the commercial register.
- Vendor claim Stated by the vendor in its own documentation, website or legal terms.
- Inferred Derived by the editors from indirect evidence — see the note.
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Magnolia International AG
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